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We have already shown that the evidence used by TTCs in their submissions to argue that SP will not reduce smoking uptake was of low quality,8 and TTCs repeatedly misquoted and distorted the main messages of published studies.9 TTCs misuse of illicit trade and economic arguments has been well documented.34 ,35 Their claims that SP would increase the illicit trade in tobacco in Australia and lengthen transaction times, because generic packets would take longer for sales staff to locate, have been roundly refuted by emerging evidence.3639 The situation is further complicated by TTCs growing use of the third-party technique: using a seemingly independent messenger with a better reputation and greater credibility to convey arguments.40 Previous efforts by TTCs have included hiring independent organisations and experts, creating front groups and establishing alliances with lobby groups and other industries to campaign on their behalf.25 ,4143 The aforementioned PMI leaked documents also reveal that third-parties were to play a central role in disseminating its economic and illicit trade arguments against SP.17 ,18 This paper therefore aims to assess the quality and relevance of the evidence that TTCs cited in their submissions to the UK's 2012 consultation on SP to argue that the policy would lead to negative economic impacts and an increase in the illicit tobacco trade